Pay per appointment sounds simple
Until you do the math
If you're pricing out pay-per-appointment solar or roofing leads, you're asking the right question with the wrong unit. Here's what appointments actually cost per appointment, what they cost per agent - and when each model genuinely wins.
Renting appointments vs owning the setter
Pay per appointment
- $150-$300 per appointment, setup fees common
- Often non-exclusive - the same homeowner can be sold to multiple companies
- No-show and refund policies vary; the effective cost of a sat appointment runs higher than the sticker
- Zero monthly commitment - and zero compounding
- Volume is whatever the vendor has this week
Dedicated agent
- You own the center. We build it and hand it off.
- A manager works directly for you
- No monthly retainer. Nobody holds the system hostage.
- Only recurring charge is the dialer
- First 2 weeks free, then month-to-month or a 6-12 month license
- Exclusive agents. 5+ qualified appointments per agent per week.
What one month really costs at 20 appointments
Pay per appointment
20 appts × $150-$300
$3,000-$6,000
per month, before setup fees - for appointments that may also be sold to the installer across town.
You own the center
Built and handed off. Manager works for you.
Dialer only
First 2 weeks free. Then month-to-month or a 6-12 month license. No retainer.
Being straight with you: if you need fewer than ~10 appointments a month, pay-per-appointment is genuinely the cheaper way to buy them. The economics flip at volume - and solar and roofing closers who eat need volume.
Straight answers
How much does pay-per-appointment solar or roofing lead generation cost?+-
Most programs charge between $150 and $300 per appointment, and setup fees are common. Many are not exclusive, so the effective cost per appointment that actually sits is usually higher than the sticker price.
What does ProspectPro charge instead?+-
We don't charge per appointment or a monthly retainer. We build the center, you own it, and a manager works directly for you. The only recurring charge is the dialer: two weeks free, then month-to-month or a 6-12 month software license.
Are the appointments exclusive?+-
Yes. Your agent calls only your territory, follows your qualification criteria, and books directly into your closers' calendars.
When does pay-per-appointment actually make sense?+-
If you need fewer than roughly 8-10 appointments a month, are testing a brand-new territory, or need to fill a short-term gap with zero commitment. Once you consistently need 10+, the math flips.
Ready to Scale?
Want the per-appointment math run on your territory?
Book a free strategy call. We'll map your market, tell you honestly whether one agent or three makes sense - and show you the live dashboards our current clients run on.
One-time payment. No monthly retainer. You own the center. The only recurring charge is the dialer.